WORKING WITH THE FOOD INDUSTRY TO CREATE CHANGE
So far, more than 1.78 billion animals are set to benefit each year from our corporate partners’ policies, practices and commitments – 70% of these animals are meat chickens.
We’re calling on food businesses to offer chickens a better life, with:
• Better genetics for improved quality of life
• More space to live
• Natural light, perches and pecking substrates to stimulate behaviour
• Humane slaughter
• Compliance with a meaningful third party animal welfare certification and annual reporting
Due to the increase in consumer demand for higher welfare products, food industry leaders have already started stepping up for chickens in a major way – and hundreds of millions of birds will live better lives in the future as a result.
In the US, over 100 companies have already made a public commitment to provide better welfare for chickens. Help us achieve the same in Europe!
Who has signed up to the European Chicken Commitment?
KFC has publicly committed to sourcing its chicken to the new higher welfare standards in the UK, Ireland, the Netherlands, Belgium, Sweden and Germany, by 2026.
Waitrose & Partners already provides their chickens with more space, natural light and a rich environment and have committed to move to a more active, robust breed of chicken, as outlined in the European Chicken Commitment.
Casual Dining Group (CDG), the leading UK restaurant group, has publicly committed to introduce higher welfare standards for chickens across their entire business portfolio including: Café Rouge, Bella Italia, Las Iguanas, La Tasca, Huxleys, Oriel Grande Brasserie and Belgo.
All Nestlé food products that use chicken as an ingredient in Europe will move to the new higher welfare standards by 2026. Read more here.
Unilever’s commitment covers all its bouillons and soups – a truly phenomenal commitment given that the chicken is for ingredients in products where its power in the supply chain is limited.
By 2026, Aramark will require all of its European suppliers to meet the new requirements for 100% of their fresh, frozen, and processed chicken, extending its US commitment for the humane treatment of broilers chickens.
Monoprix is the first French retailer to sign up to the European Chicken Commitment and aims to meet the criteria for their own-label fresh chicken, ahead of schedule, by 2024.
Intermarché is the 3rd largest retailer in France with 15% market share. They have pledged to meet the higher welfare requirements for their Intermarché and Netto stores, across all fresh, frozen and processed chicken (containing over 50% of chicken meat) by 2026.
Auchan is the 6th largest retailer in France with 10% market share and has committed to introduce the new higher welfare requirements for their fresh, frozen and processed chicken (containing over 50% of chicken meat) by 2026.
French restaurant chain Flunch, which serves 54 million meals a year, has announced that all its restaurants in France will use chicken that meets the requirements of the European Chicken Commitment by 2026.
Système U, the 5th largest retailer in France, has pledged to meet the higher welfare requirements of the European Chicken Commitment for all their own brand fresh, frozen and processed products (containing more than 50% chicken) by 2026.
Casino Group has pledged to meet the new higher welfare requirements across all their own label fresh, frozen and processed chicken (containing more than 50% chicken) by 2026.
French retailer Carrefour has committed to ensuring all its own label products containing more than 50% chicken will meet the Better Chicken criteria by 2026 at the latest.
Norwegian chicken producer Norsk Kylling produces chicken for REMA 1000 and signed up to the Better Chicken Commitment as part of their partnership. Read the case study here.
French retailer Franprix signed up to the Better Chicken Commitment in February 2020.
Pizza Express joined the growing number of companies in the restaurant sector to sign up to the Better Chicken Commitment in July 2020.