WORKING WITH THE FOOD
INDUSTRY TO CREATE CHANGE
So far, more than 1 billion animals are set to benefit each year from our corporate partners’ policies, practices and commitments – 88% of these animals are meat chickens.
We’re calling on food businesses to offer chickens a better life, with:
- Better genetics for improved quality of life
- More space to live
- Natural light, perches and pecking substrates to stimulate behaviour
- Humane slaughter
- Compliance with a meaningful third party animal welfare certification and annual reporting
Due to the increase in consumer demand for higher welfare products, food industry leaders have already started stepping up for chickens in a major way – and hundreds of millions of birds will live better lives in the future as a result.
In the US, over 80 companies have already made a public commitment to provide better welfare for chickens. Help us achieve the same in Europe!
Who has signed up to the Better Chicken Commitment in Europe?
M&S has signed up to the Better Chicken Commitment across 100% of their fresh and ingredient chicken offer. They are the first UK retailer to do so and aim to achieve their goal by 2026. Find out what the other retailers are doing here.
Unilever is expanding its higher welfare chicken across all its bouillons and soups – a truly phenomenal commitment given that the chicken is for ingredients in products where its power in the supply chain is limited.
Elior Group has committed to using only higher welfare chicken GLOBALLY by 2026.
By 2026, all Nestlé food products that use chicken as an ingredient in Europe will move to the higher welfare standards as set out in the Better Chicken Commitment.
World leader in infant nutrition, Danone recently committed to improve broiler welfare across their entire European supply chain.
What can you do to improve the lives of the chickens in your supply chain?