WORKING WITH THE FOOD
INDUSTRY TO CREATE CHANGE


So far, more than 1.78 billion animals are set to benefit each year from our corporate partners’ policies, practices and commitments – 70% of these animals are meat chickens.

We’re calling on food businesses to offer chickens a better life, with:

  • Better genetics for improved quality of life
  • More space to live
  • Natural light, perches and pecking substrates to stimulate behaviour
  • Humane slaughter
  • Compliance with a meaningful third party animal welfare certification and annual reporting

Due to the increase in consumer demand for higher welfare products, food industry leaders have already started stepping up for chickens in a major way – and hundreds of millions of birds will live better lives in the future as a result.

In the US, over 100 companies have already made a public commitment to provide better welfare for chickens. Help us achieve the same in Europe!

Who has signed up to the European Chicken Commitment ?

BetterChickenLogo


MandS-logo

M&S has signed up to the 2026 European Chicken Commitment across 100% of their fresh and ingredient chicken offer. Find out what the other retailers are doing here.


Unilever-logo

Unilever’s commitment covers all its bouillons and soups – a truly phenomenal commitment given that the chicken is for ingredients in products where its power in the supply chain is limited.


Elior-logo

Elior Group has committed to using only higher welfare chicken GLOBALLY by 2026.


Nestle

By 2026, all Nestlé food products that use chicken as an ingredient in Europe will move to the higher welfare standards as set out in the European Chicken Commitment.


Unilever-logo

World leader in infant nutrition, Danone recently committed to improve broiler welfare across their entire European supply chain.


waitrose-logo

Waitrose has signed up to the 2026 European Chicken Commitment, and already provide their chickens with more space, natural light and a rich environment. Find out what the other retailers are doing here.

FOOD BUSINESSES
What can you do to improve the lives of the chickens in your supply chain?

FIND OUT MORE

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